This article is copyright by Joe Klohr

Article marketing is very common in today's Internet business world. Most likely, you've heard of article marketing and may have even created some campaigns for a web site to help get traffic through articles.

There are hundreds of article directories on the Internet today. Did posting to them help your traffic building efforts? You may not have seen much response, unless you submitted tons of articles to as many free directories as possible.

Before I talk about power article marketing, let's take a look at how article marketing works in the free directories. When an author submits an article to a free directory, the directory owner uses that article to create an income for himself by placing ads around the articles. The author isn't paying a dime to submit their article, so it's only fair that the site owner be able to cover their costs by creating some income off your efforts.

But why would you want advertisements that you don't control making money for someone else on the pages that house the articles you've worked so hard on? With the ads on the page, chances are that the traffic will go to those advertisements and not to the intended site that you've included in your resource box. All that work to write a high quality article and all the time to submit, but very little in return.

Another disadvantage is that you have to submit your articles to many free directories. Just think about how much time it would take to set up a campaign for just one article?

My intention isn't to discourage you from trying this sort of campaign. Instead, I want to enlighten you about a new kind of article marketing. Let's take a look at what I call power article marketing. So is it any different then the first kind of article marketing campaign? Well... yes and no. You still start out the same by taking the time to research and write an article with content to lure your reader to visit your web site.

But with power article marketing, you no longer need to submit your article to the many other directories. Your power article will be syndicated for you on many other sites in our network. On top of that, you control the advertising space on your article pages, even on the sites your article is syndicated on!

Even better, the article site uses a WordPress format, which allows visitors to comment on your article. This makes your article live and adds regular new content to your pages...the search engines LOVE that!

Oh no! What just happened here? Did this article just become a bit more unique because there is conversation below the article? This could happen at the many sites it was syndicated on, making each article unique, all from just one article submission.

So, now that you know the facts, which marketing technique do you feel is most effective for you?

Joe Klohr has joined up with a popular article directory owner to create Power Article Marketing to help article marketers get the most benefit from their content.