A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. Business plans that identify and target internal goals, but provide only general guidance on how they will be met are called strategic plans. These plans may also target changes in perception and branding by the customer, client, tax-payer, or larger community. Learn how to create a winning business plan. Writing a business plan will force you to objectively develop and evaluate your tactical and strategic plans.There is no fixed content for a business plan. Rather the content and format of the business plan is determined by the goals and audience. For example,a business plan for a non-profit might discuss the fit between the business plan and the organization's mission.